CARAT

Vicat, the French cement manufacturer, partnered with Big Company to handle the launch video for Carat, the world’s first carbon-negative binder.

This innovation has the potential to significantly reduce CO₂ emissions from the cement industry, responsible for 7% of global CO₂ emissions.

Vicat’s collaboration with Big Company has resulted in a motion design advertisement that highlights the men and women behind Vicat who have each, in their own way, led to the arrival of Carat.

The launch of Carat is a breakthrough for the cement industry and the fight against climate change. As more companies adopt sustainable practices and seek to reduce their carbon footprint, innovative products like Carat will play a crucial role in achieving a more sustainable future.